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Performance Measurement

Performance Measurement

For all the questions that keep you up at night...there are answers.

If you are not getting the answers you need...perhaps you need to be asking different questions.

Why aren’t we making money?
Ask . . . What activities are critical to the profitability of this business and how are we performing in these areas?

How can we get our employees to be more productive?
Ask . . . Have we given our employees the tools, training, and information they need to be productive?

How come things never get done right around here?
Ask . . . Is this a recurring problem? Is it a people or process issue?

Why do they always come to me for the answers?
Ask . . . How well are our systems/procedures documented? Do we reward initiative or punish it? Do we act like the "Head Buffalo" or do we let our people lead?

Performance Measurement can close the gap between the questions that keep you up at night and the answers you need to manage your business more effectively. When applied properly, a performance measurement system can take the guesswork and arbitrary decision-making out of managing your business. Armed with better information, you’ll be in a position to make better decisions on a real-time basis.

What is performance measurement?

By its very nature, a performance measurement system provides real-time feedback about key activities that are critical to the company and serve as a predictor of future outcomes. Simply put, performance measures serve as indicators of progress toward specific goals that are critical to the success of your company. Ultimately, performance measures provide better quality information for decision making.

For questions like . . .
Which customers should we be targeting?
What is the most efficient way to reach our ideal customer?
What other products or services could/should we be offering?
Which product/service lines should we be eliminating?
Is there a better way?
and many more.

Performance Measurement is not new or the latest pop fad. It is a fundamental approach to business management. Most companies already manage their day-to-day efforts with some performance measurement data. However, in many cases, their measures are not balanced and/or linked to company goals, key strategies, or compensation.

Depending upon who you talk to you’ll find some commonly used, interchangeable terms relating to performance measurement:

Performance Measures
Business Metrics
Key Performance Indicators
Outcome Measures
Critical Numbers
Activity Measures/Drivers
Critical Performance Indicators
Key Indicators
Critical Indicators
Critical Success Factors

Performance Measurement is often broken down into further distinctions, such as:

Outputs/Results vs. Input
Process information, quality assessment, efficiency or productivity information
Leading vs. Lagging
Value-added vs. Non-value added
Visible vs. Invisible Internal vs. External
Short-term vs. Long-term
Soft vs. Hard
Financial vs. Non-financial
People vs. Process
Global vs. Local

Regardless of the terminology used, proponents of performance measurement tend to share the same common philosophies. Performance Measurement systems should be: Outputs/Results vs. Input.

  1. Linked to primary goals and strategies
  2. Clearly defined and understood
  3. Easily measured
  4. Few in number
  5. Reported regularly
  6. Openly shared
  7. Predictive in nature
  8. Developed by everyone
  9. Linked to compensation
  10. Team/unit-based
  11. Customer Value-added focused
  12. Balanced
  13. Employee Friendly - Tested against behavioral outcomes
  14. Assessed and modified regularly

The bottom line is . . . most companies are data rich and information poor. Our job is to help you sort through the mountain of data to identify measures that are critical to your company. Call us today, and setup a complimentary consultation to discuss how performance measures can help you in your business.


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Testimonials

  • "A very Uncommon CPA firm. Brent Ross and his team are extremely helpful and not only care about counting beans, they care about teaching their clients how to plant and grow the beans! They have unique ways of finding...
    - Donna Lungren
    Advantage Business Magazine
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  • "I have known Brent and his family for over thirty years and have always had the highest respect for him as a friend, as a Christian, and as our accounting and business consulting partner..."
    - Harris Willman
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  • "Brent and his staff have provided excellent services in a timely manner for many years. The Firm is one of knowledge, experience, and integrity."
    - Charles Rogers
    Rogers Apprasial Group, Inc.
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  • "I have retained the services of Brent and his team for many years. I have found them to be honest, reliable, on top of current law change, and communicate well with me. They have always..."
    - Ridge Sink
    Restaurant Entrepreneur & Consultant
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  • "John and Brent were extremely helpful throughout the start-up and growth phases of the business. They provided timely, clear and useful advice regarding appropriate accounting and tax issues. They took the initiative to..."
    - Mark Kennedy
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  • "Brent Ross and his associates have one of the top CPA firms in Jacksonville. They take the time to understand your business so you can maximize your business. Moreover they bring..."
    - Tony Lego
    Lego "LEAN" Associates & Consultant at Expense Reduction Consulting
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  • "We had a complicated return of 2 states and 3 jobs and he made the process a breeze. Brent and his staff worked together to help make sure we were ready by our target date..."
    - Elizabeth Holdsworth
    Insure Impact, LLC
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  • "Brent is a professional at heart that truly tries to understand the issues you face. He then tries to understand how he can help you, not only from an accounting/tax benefit, but how to..."
    - Kelly Harris
    Village Bread Company
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  • "Brent has provided outstanding accounting services for me personally and for some small corporations. His ability to track the details from year to year is amazing..."
    - Jim Morgan
    Sperry Van Ness - Investec Services
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  • "Brent and his firm have always been accessible, dependable, timely and creative when needed. His insight regarding a company's operations goes beyond crunching numbers..."
    - CEO, Louis Saig
    Harry's Seafood Bar & Grill
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  • "Brent Ross is a powerful business coach. His coaching skill and financial expertise are the perfect combination for any business owner..."
    - Mary Elizabeth Murphy, CPCC, ORSCC, CPBA
    S.T.A.R Resources
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  • "Over many years, Brent's firm has represented several of my clients (Disclosure-I am Brent's brother and a practicing attorney), and those clients and myself have found the personnel in Brent's firm to be very knowledgeable..."
    - Kim Ross
    Kimball K Ross, Attorney at Law
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  • "I have know Brent for a while now. He does more than just your taxes. He is a true advisor that help business owners unlock more profit in their operations..."
    - Brian Barquilla
    AdvantageB2B Consulting + Marketing
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  • "Brent and his team don’t just "crunch numbers”. He provides a variety of services to help their clients improve their businesses. Brent’s cost segregation studies can generate an immediate increase..."
    - Cal Heseman
    Gateway Business Brokers
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  • "It is without a single reservation that I recommend Brent Ross. I have worked with Brent and the Harrison Assessments organization for a while now ..."
    - Bob W. Franklin
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