The E-Myth Revisited by Michael Gerber

In the E-Myth, Michael Gerber takes some of the mystery out of starting your own business and shows how some common misconceptions can get in the way of running a business. From Conception to Adolescence to Stable Maturity, Gerber steps the reader through strategies and pitfalls of entrepreneurship. He presents in very clear terms the difference between "Working On Your Business" and "Working In Your Business" and why BOTH principals are necessary to be really successful in reaching your vision.